Sono tanti gli incontri internazionali con i grandi nomi del turismo nella Oracle Hall.
Qui il programma delle due giornate:
30 NOVEMBRE
09:15 - 09:30: Opening WHY!
09:30 - 09:40: We do BTO 2016
09:45 - 10:30: WHY! We are leading the market, The Priceline Group
10:35 - 11:20: WHY! We became world’s biggest travelsite, TripAdvisor
11:25 - 12:15: WHY! Hoteliers need to be different
12:20 - 13:10: WHY! Expedia, we built a 20 years winning company
14:20 - 15:10: WHY! Revenue management is still so important
15:15 - 16:05: WHY! Google’s vision on the future of travel
16:10 - 17:00: WHY! Build a different model
17:10 - 18:00: WHY! Business travel is still alive
1 DICEMBRE
09:20 - 10:05: WHY! Should we still need or not a soft brand
10:10 - 11:00: WHY! We plan to be the most advanced travel company, Booking.com
11:10 - 12:00: WHY! Branding and Destination Marketing – from awareness to conversion, strategies for success
12:10 - 13:00: WHY! we think we changed the world of hospitality, Airbnb
14:20 - 15:10: WHY! Selling ancillary direct will be the future
15:15 - 16:05: We want win the Startup Italian Open – Finale
16:10 - 16:50: WHY! Ryanair is not only a low cost carrier
16:50 - 18:00: WHY! A machine will take your place
Il programma completo del Day One
Il programma completo del Day Two